Aphea marketing olfattivo aromatizzazione ambientale

 

 

 

THE APPLICATIONS. Olfactory marketing is based on the latest discoveries in the fields of physiology and psychology of smell. It is well-known that today the mental process of evaluating the product is not decisive for the consumer’s decision, and it is less so the more the quality of the competing products is the same. The emotional factor is, instead, critical in making the decision to buy. Today’s consumer demands more and more products able to communicate with their senses.
It is indeed known that the customer’s unconscious identifies a shop’s pleasant smell with the good quality of the product or service offered. Environmental aromatization lets us create a more intimate bond with our customers, communicate in an innovative and effective way, have them remember us. Environmental perfuming improves “the psychological atmosphere” of any place.  It has a positive impact on both employees and customers in the workplace, has an anti-stress function in waiting rooms, and adds a new dimension to trade show booths, providing evidence of the company’s ability of innovation.