Aphea marketing olfattivo aromatizzazione ambientale

 

 

 

SMELL. Among the five senses, smell is the most obscure.
It is the least evident, and yet an infinite sequence of information continuously passes through our nostrils. Our nose is directly connected to the limbic system of the brain, where our primordial emotions are processed and where our olfactory memory, which prepares us for certain behavioral responses, resides. The olfactory message proves to be particularly effective because it acts on a communication channel that is not crammed with messages and brings about a profound involvement of emotions. Moreover, smell is constantly active with the breathing action. In other words, it is impossible not to have olfactory perception.